Prosperix is a workforce innovation company that develops software solutions enabling businesses to build, manage, and optimize their workforce. By streamlining operations and enhancing workforce efficiency, Prosperix empowers companies to achieve their most ambitious goals.
Prosperix at ProcureCon
At ProcureCon Contingent Staffing, Prosperix leveraged creative strategy and design to establish a strong brand presence. From crafting a compelling visual identity to executing an engaging social media campaign, every touchpoint was designed to captivate and inform. A branded booth provided an immersive experience, while a high-impact product film effectively communicated Prosperix’s value to the audience.
Strategic Brand Positioning– Developed a cohesive visual identity for the event, ensuring brand consistency across all touchpoints.
Engaging Social Media Campaign– Designed targeted creatives to drive awareness and engagement before, during, and after the event.
Branded Booth Experience– Created an immersive booth design that visually communicated Prosperix’s value proposition, attracting and engaging attendees.
Compelling Product Film– Produced a high-impact film showcasing Prosperix’s capabilities, reinforcing brand messaging and driving audience interest.
Product Film
Webinar – Navigating Contingent Workforce Management
Prosperix hosted a thought-provoking webinar featuring industry leaders Jeff Nugent and Sunil Bagai, delivering expert insights into contingent workforce management. A well-crafted creative strategy ensured strong engagement, from visually compelling LinkedIn ads to a seamless landing page experience. The campaign not only drove attendance but also provided lasting value through an exclusive eBook resource.
Targeted Social Promotion– Designed engaging LinkedIn ads and posts to maximize reach and drive webinar registrations.
Optimized Landing Page– Created a streamlined user experience that guided visitors toward signing up effortlessly.
Exclusive Resource Offering– Developed and promoted the ‘Step-by-Step Guide to Building an Internal MSP’ eBook as a post-webinar value add.
High Lead Generation– The strategic campaign resulted in strong attendance and significant lead acquisition.
Prosperix Website Design
The Prosperix hiring marketplace underwent a complete website transformation, redefining its digital presence with a sleek and engaging design. By meticulously following the brand guidelines, the redesign embraced a minimalistic yet dynamic approach that enhanced user interaction. Iconography, infographics, and micro-animations were integrated to make complex information more accessible while reinforcing the product’s key strengths.
Process
Wireframing & UX Strategy– Developed structured wireframes to map out user flows, ensuring an intuitive navigation experience.
Visual Design & Prototyping– Translated wireframes into high-fidelity designs, maintaining brand consistency while optimizing for engagement.
Development & Implementation– Worked closely with developers to bring the designs to life, ensuring responsiveness and performance optimization.
A/B Testing & Iteration– Conducted usability tests and A/B experiments to refine the user experience, leading to continuous improvements post-launch.
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