World Environment Day
This ad for Hindustan Times was designed to raise awareness on World Environment Day. Many cities and villages face drought and severe water scarcity. Since trees play a crucial role in retaining groundwater, the concept visually connects water with forests. We used everyday plastic water pots commonly carried by people in search of water to create the shape of a forest from a top view. The visual delivers an impactful message: “For enough water, we need enough forests. Let’s commit to this on World Environment Day.” The striking image of empty pots waiting for water on parched land with no trees reinforces the urgency of the issue.
HT Cafe
HT Café is the lifestyle supplement of Hindustan Times, covering fashion, travel, food, and entertainment. Below are two key campaigns created for HT Café:
Campaign: The Best of Every Segment
This campaign highlights how HT Café brings comprehensive coverage of various topics. The visuals depict pages of the newspaper creatively molded into relevant forms travel pages shaped into a photographer, fashion pages forming a model with a stylish hat. The message: “The new HT Café brings the best of Travel, Fashion, and Food.”
Mumbai Film Festival
Hindustan Times partnered with the 16th Mumbai Film Festival, a showcase of the finest films from around the world. The campaign drew inspiration from an essential movie-watching experience—popcorn. We creatively transformed popcorn boxes into famous landmarks from different countries. For instance, the Gateway of India was reimagined as a popcorn box filled with crispy popcorn, along with designs for Burj Khalifa (UAE) and St. Basil’s Cathedral (Russia). The message: “Get ready to watch the best of Russian Cinema.” This unique concept tied the joy of cinema with global cultural representation.
Don't Speed OOH Campaign
This outdoor campaign targeted a high-risk road in Mumbai where overspeeding had led to numerous accidents. We created a deeply emotional and culturally relevant visual to convey the consequences of reckless driving.
In India, married women wear a Mangalsutra (a sacred necklace) and glass bangles as symbols of their husband’s long life. If a husband passes away, these items are broken or removed. Using this powerful symbolism, we designed visuals where a bike and a car were formed using a Mangalsutra and bangles, but with broken sections representing a fatal accident. The chilling realization that speeding could shatter families reinforced the message: “Speeding Kills.”
In India, married women wear a Mangalsutra (a sacred necklace) and glass bangles as symbols of their husband’s long life. If a husband passes away, these items are broken or removed. Using this powerful symbolism, we designed visuals where a bike and a car were formed using a Mangalsutra and bangles, but with broken sections representing a fatal accident. The chilling realization that speeding could shatter families reinforced the message: “Speeding Kills.”
Ganesh Festival
To strengthen Hindustan Times’ position as Mumbai’s newspaper and build deeper engagement with readers, we created an interactive and culturally resonant campaign around the Ganesh Festival, a celebration that unites the city with unmatched enthusiasm.
In Indian philosophy, it is believed that God exists everywhere and in everything. Inspired by this belief, we launched a contest inviting Mumbaikars to spot and capture Ganesha’s form in everyday objects—be it in the shape of a cloud, a tree, or a simple household item.
In Indian philosophy, it is believed that God exists everywhere and in everything. Inspired by this belief, we launched a contest inviting Mumbaikars to spot and capture Ganesha’s form in everyday objects—be it in the shape of a cloud, a tree, or a simple household item.
This campaign didn’t just generate responses, it fostered a sense of belonging and pride among readers, making Hindustan Times
an integral part of Mumbai’s festivities.
HT for Mumbai Awards
The HT for Mumbai Awards honor individuals and organizations that have made a significant impact in improving life in Mumbai. Our campaign visually merged iconic cityscapes with the portraits of these changemakers, symbolizing their deep connection and contribution to the city.
Elections Campaign
Hindustan Times launched an election awareness campaign to encourage voter participation. The concept centered around newspapers as a source of knowledge—informing citizens
about key societal, infrastructural, and political issues before they vote.
We depicted a newspaper as a beam of light, illuminating different areas such as education, healthcare, municipal corporations, and infrastructure. The message: “Know better. Vote better.” This campaign emphasized the role of well-informed citizens in shaping a better future.
We depicted a newspaper as a beam of light, illuminating different areas such as education, healthcare, municipal corporations, and infrastructure. The message: “Know better. Vote better.” This campaign emphasized the role of well-informed citizens in shaping a better future.
Kala Ghoda Festival
The Kala Ghoda Arts Festival is an annual celebration of visual arts, dance, music, theater, cinema, literature, and heritage. Our campaign focused on raising awareness about cleanliness through an innovative and engaging approach.
We created visual of installations made entirely of dustbins, shaped into Mumbai’s most famous landmarks. The campaign went viral as visitors took selfies and shared them across platforms, making it a visually-driven movement for a cleaner city.
We created visual of installations made entirely of dustbins, shaped into Mumbai’s most famous landmarks. The campaign went viral as visitors took selfies and shared them across platforms, making it a visually-driven movement for a cleaner city.
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